AI is great at generating options. It's not great at understanding your business, your audience, or what makes your brand worth choosing. I bring strategy and design judgment with years of experience so the result isn't just something that looks good. It has a reason to exist, performs well, brings value to your customers and communicates information in the simplest way possible.

Most projects run 4 to 8 weeks, depending on scope and how quickly we can move through feedback. I prefer taking the time to build something that's intentional rather than rushing through a checklist of deliverables.

Every project scope is different, so I generally don't use one size fits all pricing. The cost depends on what you actually need and the complexity of the work. However, to give you ballpark idea, brand guidelines start around $4K and a full brand identity is closer to $20K.

Get in touch with your goals and I'll give you a clear quote before we start.

If your business is growing and your brand identity or digital product needs to catch up, we'll probably work well together. I'm especially interested in businesses that already have something working and are at the stage where they wanna make their product more polished, stable and provide users a great UX.

You get more than a logo. Depending on the project, that can include your visual identity, brand guidelines, assets, digital interfaces, design systems, and frontend implementation. More importantly, you walk away with a brand system you can actually use and build on.

Yes. If you need someone to keep the brand and digital experience consistent as your business grows, I can work with you on an ongoing basis with a retainer contract. This can cover new campaigns, marketing assets, product design, web updates, and whatever else comes up.

Not exactly. I'm currently focused on working directly with businesses and teams through project-based independent contracts. That said, if you think there's a particularly interesting opportunity where I'd be a good fit, feel free to reach out, and we can figure something out!